Digital and Social Media Marketing
Make more. Spend less. Scale away.
The Paid Social Agency Driving Proven Growth
CBS specializes in building and managing social campaigns that create a strong online presence for our clients. There is a method to execute this successfully and if done wrong, it can actually have a negative impact on your business.
Our paid social agency gets scroll-stopping results.
We believe that results are everything. We love helping companies grow through hyper-targeted paid social media marketing campaigns that boost ROI, increase brand awareness, and beat the competition.
On average, clients who partner with CBS see a 4.5x return on their investment.
Recognized as the Top SEO Company
Let’s see which of our platform-specific smm services is the best fit for your business!
TOP BENEFITS OF OUR FACEBOOK MARKETING SERVICES FOR SMALL BUSINESSES
- Mass brand awareness from posting our strategic content on the biggest social media platform
- Extensive reach and higher ROI with our Facebook Reels made just for your brand
TOP BENEFITS OF OUR INSTAGRAM MARKETING SERVICES FOR SMALL BUSINESSES
- Higher brand visibility with custom-made Instagram Reels
- Increased purchases and brand loyalty from the engaging carousel posts we create
TOP BENEFITS OF OUR TIKTOK MARKETING SERVICES FOR SMALL BUSINESSES
- Viral brand awareness with TikToks made uniquely for your business
- More sales due to our strategic content calendars (especially sales from Gen Z, Millennials and Gen X!)
TOP BENEFITS OF OUR X (TWITTER) MARKETING SERVICES FOR SMALL BUSINESSES
- Become known as an industry authority on niche topics with our engagement-driven tweets
- Cultivate a loyal following of buyers with current updates and active discussion in trending conversations, all of which we handle for you with engagement outreach
TOP BENEFITS OF OUR LINKEDIN MARKETING SERVICES FOR SMALL BUSINESSES
- Find ideal lead candidates with specific job roles with our optimized, organic posting strategies
- Establish yourself as an expert in your field with content made custom for your specific brand and target market
TOP BENEFITS OF OUR PINTEREST MARKETING SERVICES FOR SMALL BUSINESSES
- Heightened brand recognition from our strategic Pins and content planning
- Increased sales for ecommerce companies from our keyword-optimized content (because Pinterest doubles as a shoppable search engine!)
Social Media Individual Setup
Instagram is meant for use on mobile devices, and users tend to use the network all the time, any time.
On Instagram, your captions should be compelling. The official character limit on Instagram is 2,200 characters, but you’ll want to cut it shorter than that to avoid losing the interest of your readers. Use your Instagram captions to tell a story, connect with your followers, promote an upcoming campaign, or sell a specific product pictured in your post. Instagram and Twitter are where hashtags are most used and most effective out of all social media platforms.
LinkedIn is a great platform if you’re marketing to other businesses and professionals. Here are a few reasons why:
LinkedIn is a network that consists of over 65 million people from around the world. The average LinkedIn member has an annual household income of over $100,000. One person creates a LinkedIn account every second. Nearly 50% of LinkedIn members have decision-making authority for their companies. Like other forms of social media, marketing on LinkedIn is relatively inexpensive and provides a lot of bang for the buck. If your business is B2B, you need to get in the game.
X (Twitter) is a micro-blogging platform that offers social and brand interaction. While most Facebook users will stay connected to the site for an average of about 1 hour per visit, X (Twitter users operate in smaller, more frequent interactions throughout the day. More than 750 tweets go out per second.
Twitter was one of the first sites to use hashtags, and hashtags are most effective on Twitter and Instagram.
Like Facebook, people use Twitter on tablets, personal computers and most of all mobile. Mobile is becoming one of the most used platforms for internet access. That means that it is important for your business to have a responsive website, many websites are not updated to interact sufficiently with mobile devices.
Besides having an optimized and responsive website having a social media presence will keep your audience connected to you even while on the go.
YouTube has revolutionized the Internet’s interaction with video. This social media platform pulls in more than 2 billion viewers per day, with reach around the world. Video marketing has become very relevant in advertising and brand building.
Many small businesses are starting to use video marketing to attract customers, and YouTube, owned by Google, is how they are doing it.
Posting videos on Youtube is free, and depending on your content you may gain exposure from some of YouTube’s millions of users. The YouTube platform is an affordable way to promote your business online. Consumers are more likely to share videos with their existing social networks than any other form of media.
WordPress or Squarespace Blog
WordPress is the world’s most popular blogging platform, running more than 20% of the top 1,000,000 websites. Since the platform’s launch in 2003, blogs have outpaced traditional websites.
Squarespace is a simpler more comprehensive platform that includes hosting.
After meeting with you and discussing your needs and wants we would determine the best platform for you.
WHY WORK WITH US?
Why Our Social Media Strategies Actually Work
We have helped thousands of small businesses scale over the last decade with our social media services. No matter what industry you’re in or who your target audience is, we know how to fine-tune a strategy that works for YOU, and our track record is proof of that.
We haven’t just “lucked out” in driving results for our clients with our smm services. We make data-driven decisions, which means we let the data show us what is resonating the most with your target market and we then use that information to increase your ROI. We have access to the top social media analytics in the industry and use them to the advantage of our clients.
Why Choose Us
Why Choose Our Social Media Marketing Services
It’s important to view your marketing efforts like a funnel. You have to attract new people to later convert into customers. You can’t convert people who don’t exist in your funnel (or people who don’t know that you exist!) Our organic social media services help put your brand in front of the right people by the masses.
The result of fueling the top of your marketing funnel is nurturing them until they exit the bottom of your funnel as a customer. Our social media marketing services are best paired with our social media advertising services to ensure this conversion happens.
While gaining customers from social media is the goal, vanity metrics like followers and high engagement help in the way of establishing brand credibility. If you have a few thousand followers and your competitors have 56, guess which one your shared target market is going to trust more: yours. That is the power of using our smm services.
Data is power. Any data or research we uncover about your target demographic, competitors and industry overall will be shared with you so that you can make informed decisions at every turn in your business.
Social media marketing is time consuming! You can leave it safely in the hands of CBS Marketing professionals and give yourself the time needed to focus on other important aspects of your business that call your attention.
Whether you want to be in close communication and be a part of every decision or you want to just leave everything to us with minimal contact, either way we can accommodate you. Our social media services allow you to be as involved as you want to be.
When you sign up for our social media marketing services, everything is run by you first. We mutually agree on social media strategy and you can approve all deliverables. You can work with us in a seamless manner that requires very little effort from your side.
Spending your entire budget on a social media agency is like buying a car without gas. We don’t want you to pay us a high retainer. We’d rather you pay us for the true cost of the service and spend any additional budget on paid advertising. This will help us, help you.
Social media agencies like ours are backed with high integrity and want to earn your trust through providing great work. Our social media marketing services are proven to generate positive results for our clients in various industries, and that’s why we only require a 3-month contract before moving to a monthly contract (other companies require a 12-month contract up front!).
CBS Marketing’s Social Media Services Process That Gets Results for Small Businesses
2. Develop A Social Media Strategy That Is Specific To Your Business: The first step we’ll take with your social media campaign is to conduct a full audit on your existing efforts, competitors and target market behavior. Based on this audit, we’ll then create a competitive analysis, develop a buyer’s persona, and define an effective content strategy. We will also develop advertising strategies and funnels for your social campaigns to show you the roadmap to success.
3. Create Engaging Content Calendars And Posts Once you agree to the social media strategy we develop, we will start executing it. We will develop social media posts that are unique to your brand and relevant to your audience. For quality assurance, this content will be prepared in a monthly content calendar. You will have an opportunity to review and approve before anything goes live on your social media profile. When you sign up for our social media marketing services, we will also use organic tactics (hashtags, engagement, contests, etc.) to grow your social media channels.
4. Reporting And Transparent Communication: We send easy-to-read monthly reports that outline what we did over the last 30 days, what the results of those ads were and what we’re changing for the upcoming month. In between reports, you have access to our team via weekly or bi-weekly meetings and 24/7 access to your campaign analytics.
5. Growth Optimization And Daily Maintenance: Our social media marketing services include daily management and growth optimization. This means we monitor all social media activity (comments, messages, and reviews), and aim to respond within 24 business hours. It also means we will look at the results of our monthly reports and adjust your strategy accordingly. If one tactic is not working, we will pivot. If another tactic is working really well, we’ll double down on it.
Social Media Marketing Services FAQs
Your Questions are answered here
You will be assigned a dedicated social media account manager who’ll be your main point of contact. This person is trained in social media marketing and is likely to have experience working with clients similar to your industry.
There is a one-time set up fee for getting you setup on our end to run your campaign.